We've been attending the semi-annual menswear gathering for a decade. Here we follow co-founder Mark Cho through Florence.
Despite the distractions of fantastic Italian food, Florentine architecture and the flamboyantly dressed posing peacocks, Pitti Uomo is first and foremost a trade show. The Armoury team is here to meet the makers, see their new collections and place orders for the coming season.
While some of our makers present collections within the trade show, others opt for a more intimate setting. Often this is in an old residence or one of the smaller showrooms dispersed around the city.